Tether announced a $3 Million investment into KEM App today to foster crypto growth in the middle east, and to launch USDT tokens on the KEM App

“This investment reinforces Tether’s commitment to promoting financial inclusion and stability. We believe that everyone should have the means to protect their families and businesses against inflation while enjoying unrestricted access to financial services. Our investment in Kem App is a testament to this belief, as the platform provides tools that simplify access to the financial system, perfectly aligning with our mission to advance financial freedom for all.”  – Paolo Ardoino – CEO of Tether

Our Take

This is a welcoming move, since Middle East & Northern Africa according to Tether is 6th biggest market while the Investment itself is modest it opens up discussion and potentially increases volume on the platform, USDT demand for Tether (not that its weak) and ease of use for users, making it a win win situation for all parties involved.